Knowing what to charge turns a fun flip into real cash. Below is a simple formula, market benchmarks, and trust-boosting tips that help you price refinished pieces with confidence—and then sell on Asherfield, where buyers pay a 15 % deposit first and you pocket the remaining 85 percent at pickup or delivery.
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Why smart pricing matters
- Flippers who track materials, labor, and market comps earn 30–50 % higher margins than hobbyists who “guess.” Reddit
- Painted or fully stripped pieces can sell for up to 15% more than quick touch-ups when photos show the work.
- Under-pricing hurts the whole niche; fair rates signal quality and keep buyers from assuming “cheap = chipped.” Girl in the Garage®
Three-step pricing formula
- Cost of piece + supplies
Example: $60 thrift dresser + $25 paint + $10 hardware = $95 base. - Time × hourly rate
*Beginner painters often start at $20 /hr; skilled strip-and-stain pros bill $40–$100 /hr. Furniture RefreshedAngi
Five-hour makeover @ $40 /hr = $200 labor. - Marketplace & wow factor
Add 10-20 % for unique color, brand knobs, or antique provenance. Architectural Digest
Price = base + labor + markup » $95 + $200 + $60 ≈ $355 listing price.
Market benchmarks (2025)
| Piece | Low | Average sold | High |
|---|---|---|---|
| 6-drawer painted dresser | $180 | $325 | $550 Salvaged Inspirations |
| Mid-century coffee table (stripped + stain) | $150 | $300 | $650 Furniture Refreshed |
| Antique buffet, full restore | $400 | $800 | $1,600+ Decorative Collective |
(Scan local Facebook Marketplace “sold” filters for freshest comps.) Reddit
Factors that push prices up
- Solid hardwood—oak, walnut, maple out-sell veneer. Architectural Digest
- Designer pulls—$15 of hardware can lift price $40+. Girl in the Garage®
- Deliveries offered—free delivery boosts conversions 19 %. Shopify
- Great staging photos—bright images raise sell-through up to 15%.
When to lower the tag
- Obvious veneer chips or repairs you couldn’t hide.
- Slow-moving style (oversized hutches, king headboards).
- Saturated color trends fading out in your city. Girl in the Garage®
Flip it on Asherfield (and keep 85 %)
- Serious buyers only—15 % deposit cuts “Is this still available?” spam. Reddit
- Fast payout—the remaining 85 % is paid at pickup or delivery.
- Zero listing fee—post from home; edit price any time.
Pro tip: roll delivery cost into price; many buyers value convenience over a small markup. Shopify
Internal links
- Furniture painting price guide – detailed material & labor costs
- Furniture refinishing cost – national averages for pro work
- Furniture upcycling business – full profit math & marketing tips
- How to paint wood furniture – beginner 5-step makeover
- Back to the pricing & valuation pillar
FAQ
How high can I price a unique dresser?
If comps sit at $325, unique color + delivery can justify $375–$400. Salvaged Inspirations
What hourly rate should I use?
Beginners start at $20-$25 /hr; experienced refinishers charge $40-$100 /hr. Angi
Does free delivery really pay off?
Yes—Shopify found free shipping lifts furniture conversions nearly 20 %. Shopify
How do deposits help?
A small, non-refundable deposit reduces marketplace no-shows by about 15%. Reddit
