How to start an online furniture business step by step

An online store costs far less than a showroom—often just $5,000 – $20,000 to launch. You still need permits, a website, and smart marketing. Follow these eight steps, then see our full furniture-store blueprint for bricks-and-mortar tips.

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1. Pick a niche

Choose a clear style—eco, vintage, or flat-pack—so shoppers remember you.

2. Start selling your business

Set up an LLC and obtain a seller’s permit for online sales.

3. Build your website

Use Shopify or WooCommerce. Add HD photos, 3-D room view, and a clear return policy.

4. Source inventory

Dropship large items, store small décor at home, or buy wholesale (watch minimum-order rules).

5. Price for profit

Keep a 15% – 40 % gross margin and discount slow movers at 30 days.

6. Manage shipping

Offer flat-rate ground for light pieces and white-glove service for bulky items (one to two weeks).

7. Drive traffic

SEO blog posts on phrases like “solid wood desk under $500.”
Google Shopping ads targeting buyers by ZIP code.
Instagram reels of unboxing and styling.

8. Track and tweak

Watch conversion rate, average order value, and ad return. Adjust prices or ads monthly.

Key takeaways

Start lean, price smart, ship safely, and market where furniture lovers scroll.

FAQs

Do I need a warehouse? Not at first; many sellers dropship or use a garage.
Which permits apply online? You still need a sales-tax permit and business license.
What platform is easiest? Shopify’s drag-and-drop builder is simple; WooCommerce works for WordPress users.
How much does shipping cost? White-glove starts near $99; small ground items from $9.
How do I market on a budget? Use SEO, free social posts, and email lists for low-cost reach.