Woodworker measuring a walnut table while filling out a custom furniture quote.
A simple way to price, quote, and deliver custom furniture.

How to sell custom furniture (simple close-ready steps)

Custom furniture sells best when your process is clear. This is the simple version.

Quick links: Start here: making furniture to sell Browse local finds (see price comps) Start selling (free trial)

Related reads: Where to sell custom furniture · Selling wood furniture · Is selling handmade furniture profitable?

Pick your offer

One clear offer sells faster than “I can build anything.”

Choose one lane

  • Tables only: dining, coffee, console, desks.
  • Built-ins only: shelves, mudrooms, closets.
  • Small batch: one design, made 3–10 at a time.
Easy win: Start with one piece you can repeat. Repeat builds make you money.

Set a simple price method

Price before you quote. It keeps you calm.

Use this simple math

  • Materials + hardware + finish.
  • Hours × your hourly goal.
  • Margin floor so you do not work for free.

Tip: keep a tiny “price sheet” per offer. Then you can quote fast.

Write a short quote that closes

Quotes close when they answer the big questions.

Include these four lines

  • Scope: what you will build.
  • Timeline: start date and finish week.
  • Deposit: to hold your build slot.
  • Delivery: pickup or delivery plan.
Deposit tip: A deposit helps stop flakes. Say if it is refundable or not.

Make the build easy to approve

Approval is where deals can stall. Keep it simple.

Use a 3-part approval pack

  • Sketch: basic shape and key sizes.
  • Wood sample: one clear option.
  • Finish options: 2 choices, max.

Want fewer changes? Limit options. Buyers like choices, but not homework.

Deliver like a pro

The last 10% is what gets you reviews.

Simple delivery steps

  • Setup: level it, wipe it down.
  • Care card: one short care note.
  • Follow-up: ask for one photo and a short review.
Review script: “If you love it, can you share a quick photo and 1–2 lines?”

Infographic

Custom furniture quote checklist infographic: pick your offer, set a simple price, write a short quote, make it easy to approve, deliver like a pro.
Custom furniture quote checklist: scope, size, wood, finish, timeline, deposit, delivery, and a simple care note.
Want an easy place to sell?

Browse local listings for price comps. Then sell your furniture when you’re ready.

Start selling (free trial) Browse local finds

Built for big pieces that are hard to ship. Keep messages private.

People also ask

How do I sell custom furniture?
Pick one offer, take clear photos, and list where local buyers shop. Keep pickup simple.
How do I price custom builds?
Add materials, hours, and a margin floor. Quote with a range first.
Should I take a deposit?
Yes, most makers do. It holds your time and your build slot.
How do I get reviews?
Deliver clean, follow up once, and ask for a photo. Make it easy to say yes.

Next steps

  • Pick one offer and write a tiny price sheet.
  • Use the 4-line quote on your next lead.
  • List your best piece and repeat what sells.

Keep building your cluster: Where to sell custom furniture (hub) · Selling wood furniture (hub) · Making furniture to sell (pillar)

Sources

SBA business plan guidance · IRS recordkeeping · FTC made in USA