How to start a furniture flipping business

Starting a furniture flipping business is like turning weekend finds into real, steady money. With a simple plan, you can move past “random flips” and run this like a clean, small shop.

If you are brand new, first read the furniture flipping guide. Then use this page to set up your business, money flow, and marketing.

Why turn flipping into a business?

Flipping one or two pieces for fun is great. Turning it into a small business adds a few big wins:

  • More steady income, not just random cash here and there.
  • The chance to write off tools, supplies, and some travel.
  • Better deals once people see you as “the furniture person.”
  • A brand you can grow, sell, or turn into a full-time shop later.

This guide keeps it light: simple steps, plain language, and a flow you can build on weekends.

Good sign you are ready: if you are flipping at least a few pieces each month and start saying “I wish this felt more organized,” it is time to treat it like a business.

Step 1: Pick your legal structure

You do not need a big, scary setup to start. But knowing your options helps you stay safe and plan ahead.

Structure Best for Key points
Sole proprietorship Testing the waters Easiest start. You and the business are the same on paper. Taxes go on your personal return. No extra legal shield.
LLC Serious side hustle or small shop Adds a layer between your stuff and your business. Simple yearly fees in many states. You get an EIN and a clean business bank account.
S-corp (later on) High profits Can save on some taxes once profit is strong. Needs more paperwork and usually a local tax pro.

Many small flippers start as sole prop, then switch to an LLC once profit feels steady. For deeper help on business setup, check trusted guides like the U.S. Small Business Administration’s “10 steps to start your business” .

Simple rule: when your flipping profit hits a level that would really hurt to lose, talk with a local pro about forming an LLC.

Step 2: Map your inventory flow

A clean flow keeps cash and pieces moving. Here is a simple path you can sketch on one page.

  • Source smart. Use a simple route: thrift, online alerts, curb finds, and seller leads.
  • Refurb fast. Batch jobs: sand several pieces one day; paint another day.
  • Store safely. Keep finished pieces off damp floors and covered.
  • List quick. Get new finds photographed and posted within a day or two.
  • Deliver or schedule pickup. Add a fair delivery fee into your price if you offer it.
  • Reinvest. Decide a simple split, like “70% back into new buys, 30% to pay myself.”

You can refine each step using:

Flow check: if pieces pile up in your home, you likely have a “listing” or “selling” bottleneck. Fix that part first.

Step 3: Price like a business

Your price should pay for your time, your costs, and some stress. Guessing keeps you stuck. Simple math sets you free.

Start with the core formula from flipping furniture for profit:

Profit = selling price – (buy price + fix-up costs + labor + delivery + fees)

For a business, also add a small “overhead” percent to cover things like storage, web hosting, and bookkeeping.

A simple model:

  • Decide your hourly rate (for example, 25–40 dollars per hour at first).
  • Estimate hours per piece and include this as “labor” in your costs.
  • Add 10–15% on top for overhead.
  • Use your calculator to check that margin still lands in your target range.
Margin goal: many full-time flippers aim for at least 40–60% profit after all costs. You can adjust this as your skills and speed improve.

Step 4: Build your brand and simple site

You do not need a huge brand kit. You do need a name, a “look,” and a place people can find you.

Name and style

  • Pick a simple name that fits many styles (for example, “Oak & Paint Reworks”).
  • Choose 1–2 colors and 1 basic font you like.
  • Use a quick logo from a tool like Canva or a local designer when you are ready.

Simple website

  • Start with a one-page site: who you are, what you buy, gallery, and contact.
  • Link out to your Asherfield listings, Instagram, or other places you sell.
  • Keep words short and clear. Show before/after photos and happy buyers.

Your brand does not have to be perfect to work. Start simple, then polish as you grow.

Step 5: Market for steady sales

Marketing just means “helping the right people find you.” Here are simple channels many small flippers use.

Channel Cost What to do
Asherfield Free to list Post your best flips; deposit and local focus help serious buyers find you.
Facebook Marketplace Free Cross-post some pieces; link to your Asherfield profile in the description.
Instagram / TikTok Free Share short before/after clips. Add a link to your Asherfield shop in your bio.
Local fairs and markets Booth fee Bring a few show pieces, hand out cards with a QR code to your listings.
Tiny paid ads (optional) $5–$10/day Boost a post that already got likes. Target people near you who love home decor.
Keep it light: you don’t need to be on every app. Pick one or two channels you enjoy, stick with them, and post often.

Money basics and taxes

Treating your flipping like a real business also means treating the money side with care. It does not have to be scary.

  • Open a business bank account. Keep business money separate from personal money.
  • Track every flip. Log buy price, costs, hours, and sale price.
  • Save for taxes. A simple rule is to set aside a slice of profit (for example, 20–25%).
  • Use basic bookkeeping tools. A spreadsheet or beginner-friendly app is plenty at first.
  • Check local rules. Learn when you might need a sales tax permit or resale certificate.

For more on small business basics, guides like the SBA’s business center and your local small-business office are worth a read.

Money comfort: once your records are tidy and your taxes are planned, every flip feels lighter because you know where the money is going.

Download: business plan template

A business plan does not have to be long. One or two pages with clear numbers and goals can be enough.

  • Your “why” — why you want a furniture flipping business.
  • Your market — who buys from you and in which area.
  • Your money — start-up tools, monthly costs, and income goal.
  • Your flow — how pieces move from “found” to “sold.”

Use a simple fill-in-the-blanks template to make this easy. Swap in your own details and update it a few times each year.

Download the furniture flipping business plan template (PDF) →

Use Asherfield to find better deals

For flippers who want steady inventory

Let your business attract the right pieces

A strong flipping business is not just about selling. It is also about getting the right pieces, at the right price, again and again.

Asherfield’s used furniture buyers directory lets local sellers:

  • Find buyers who love the types of pieces they have.
  • Upload photos and pickup details from their phone.
  • Ask for quotes so you can say “yes” only to deals that fit your profit goals.
Core – buyers · $9 Billed every 28 days
  • Buyer profile in your city
  • Up to 9 photos of pieces you love to buy
  • Simple “what we buy” rules for better leads
Pro – buyers · $39 Billed every 28 days
  • Everything in Core
  • Higher spot when sellers search for buyers
  • Unlimited photos (before/after, shop, inventory)
Elite – buyers · $99 Billed every 28 days
  • Everything in Pro
  • Booking dashboard for viewings and pickups
  • SMS + email alerts with seller photos
  • Priority help tuning your profile
See used furniture buyers plans →

FAQs

When should I treat flipping as a real business?
When you are flipping pieces often, thinking about taxes, or using your truck and tools a lot, it is time. If your profit would hurt to lose, give it a real structure.
Do I need an LLC to start?
Not always. Many people start as sole prop, then move to an LLC once income is steady. A local tax or legal pro can help you decide what fits best for you.
How many flips do I need to “go pro”?
There is no magic number. Instead, look at profit and time. If you are flipping often enough that you want clean books, steady sourcing, and a brand, you are already on your way.
Do I need a resale certificate?
If you buy wholesale or want to avoid paying sales tax on certain inventory buys, your state may require one. Check your state’s tax site or talk with a local pro.
Should I hire help?
You can start solo. Later, you might bring in help for heavy lifting, cleaning, or delivery. Keep clear records of what you pay helpers and follow your local rules for contractors and workers.

Next steps