How to start an online furniture business step by step
You can launch for under $100: grab a free dresser, buy $10 of paint, and list it on Asherfield. When sales feel steady, add a $10 domain and Shopify’s $19 basic plan. This guide shows the flip-first path, then layers legal and tech as you grow.
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1. Flip one piece
Start with a dresser that needs light sanding and paint. Tools run $20 – $50.
2. List on Asherfield
Our marketplace shows your item to local shoppers and handles messages while you hunt your next find.
3. Register when ready
Upgrade to an LLC after steady profit; average filing fee is $123.
4. Build a simple site
Buy a $10 domain and connect Shopify’s $19 basic plan for added reach.
5. Source inventory fast
Mix estate sales, auctions, and wholesale reps. List each piece on Asherfield first for instant eyeballs.
6. Price for profit
Aim for a 30 – 40 % gross margin. Local pickup via Asherfield keeps costs low.
7. Market cheap
- SEO posts like “solid wood desk under $500.”
- Instagram reels of before/after flips.
- Each Asherfield listing also appears in Google Shopping feeds.
8. Track and tweak
Watch conversion rate and order value in the Asherfield dashboard; update photos or price monthly.
Key takeaways
Flip cheap, list on Asherfield, reinvest, then add LLC and website as sales grow.
FAQs
- Can I start with zero cash? Yes—many flippers use free curb finds.
- Do I need a warehouse? No. Store items at home and offer local pickup through Asherfield.
- Which permits apply online? A sales-tax permit is usually enough early on.
- How do I reach buyers fast? Post on Asherfield; locals see it the same day.
- When should I build my own site? After steady sales—cost about $100 – $500 a year.
Further reading
- Furniture store startup costs
- Profit margin and markup guide
- Furniture marketing ideas that boost sales fast
Stock listed. Sales soon.
Sell on Asherfield →
More buyers. Less back-and-forth.